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Philip Morris USA ran no ads promoting cigarettes though it spent tens of millions on public-service and health-related ads, part of its effort to clean up its image. Very friendly, consistent and attentive. The staff was experienced at what they did. I dont wait out side, the staff are very attentive and friendly. I ONLY come to this valoline because of him!! Dalton was there from beginning to end and was very helpful, personable, knowledgeable and informative.

The organisations call on PMI to end the campaign immediately and urge governments to implement tougher anti-tobacco advertising laws. He added: "This report shines a light on the often illegal and always unethical tactics PMI uses to continue to addict people to its deadly products.

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A spokesman for PMI said: "Our Marlboro campaign, like all of our marketing and advertising, is aimed exclusively at adult smokers and is conducted in compliance with local regulations and internal marketing policies. Allegations to the contrary are unfounded and based on a subjective interpretation. Each advert in the "Don't be a Maybe" campaign ends with the command: "Be Marlboro".

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WATCH: How Juul made vaping cool and became an e-cigarette giant

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Most popular. Advertising standards have not been formalized for e-cigarettes, which are regulated differently by the Food and Drug Administration. But in the intervening years, Juul has far eclipsed both brands, with 70 percent of the retail market, according to data from Nielsen.

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TV is a new medium for Juul, which has grown through social media channels like Instagram, Twitter, and Facebook, although the company claims most of the marketing is organic and unpaid. As criticism grew, the company changed the look and feel of its online accounts to focus exclusively on adult smokers switching to Juul. The TV ads, which Juul posted on its company blog, share the same somber, drab aesthetic—a radical departure from its initial brightly colored Vaporized campaign, which featured attractive twentysomething users.

At the time, Juul also pledged to provisionally suspend in-store sales of some of its sweet flavors, like mango, while continuing to sell mint-flavored pods, a popular flavor with kids. Days after Juul announced its self-regulation plan, the FDA released proposed rules around e-cigarettes that stopped short of an outright ban. That appears to have irked the FDA.

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Gottlieb told the Times he is drafting letters to both companies and plans to summon executives to FDA headquarters to explain themselves. Regulators would be wise to halt the upcoming TV campaign before it begins, Jackler says. Louise Matsakis.

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